On the heels of the wildly successful “Force Friday” in 2015, Lucasfilm and Disney have announced this year’s Force Friday will be September 1, 2017. Star Wars: The Last Jedi hits theaters in December, but it’s never too early to amp up the excitement level of the fandom!
What is Force Friday?
If you’re unfamiliar with Force Friday, it’s not as complicated as it sounds. In 2015, Force Friday was a global unveiling of new and exciting merchandise. Star Wars fans could purchase these items ahead of the then new release Star Wars: The Force Awakens. In 2017, Force Friday will also launch new merchandise and a global augmented reality (AR) event.
Star Wars Find the Force
What exactly is the “Find the Force” part of Force Friday? Glad you asked!
The pop-up AR treasure hunt aims to unite fans around the world. This unique three-day event will occur at over 20,000 retail locations across 30 countries. As fans turn up to take home new The Last Jedi products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.
“Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi. Star Wars has always championed new technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way,” says Kathleen Kennedy, President of Lucasfilm.
How to Participate
From September 1-3, retailers around the world will invite fans to Find the Force by taking part in an AR treasure hunt. Here’s how it works: first, download the Star Wars App, which is your one-stop-shop for all things Star Wars (those who already have the app will need to download the latest version). Then, visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo. When you scan the graphic using the Star Wars App, you’ll reveal a character, who through augmented reality, will appear in the room with you. You can then take photos, record videos, and share the experience on social media. Come back each day to reveal new characters (15 in total across the program’s three-day run). Click here for more information: www.starwars.com/findtheforce.
Star Wars Sweepstakes
Combining shopping with one of my favorite fandoms? Count me in! Not only do you get to have cool AR experiences in store, but there’s also a sweepstakes! By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindtheForce and #Sweepstakes throughout Force Friday II weekend, fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedi premiere in December. One of my life goals is to attend a Star Wars red carpet premiere, so now I am definitely in!
Will you be participating in Force Friday II? Share this with your fandom friends and get excited for the new film coming soon to theaters!
Like STAR WARS on Facebook: https://www.facebook.com/starwarsmovies/
Follow STAR WARS on Twitter: https://twitter.com/starwars
Follow STAR WARS on Instagram: https://www.instagram.com/StarWarsMovies/
Follow STAR WARS on YouTube: https://www.youtube.com/user/starwars
Visit the official STAR WARS: THE LAST JEDI website: http://www.starwars.com/films/star-wars-episode-viii-the-last-jedi
STAR WARS: THE LAST JEDI opens in theaters everywhere December 15th!