Growing Your Business in an Over-Saturated Market

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I’ve been blogging for over eight years. For the last five years, I’ve attempted to make my own personal mark in the online world. I’ve flailed about trying to nail down exactly what I my business is all about. However, recently, I realized that I can’t be all things to all people, and in trying to be too many things I ended up helping no one. Millions of blogs and websites are vying for attention every day. That knowledge has propelled me forward into sticking to what I do best to serve you, my readers, first.

This post is sponsored by Massive Sway on behalf of Russell Brunson. All opinions are my own.

Grow Your Business, Serve Your Readers

Who are your dream customers? That’s the most important question I’ve encountered so far while reading Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson. Russell is an entrepreneur just like me who is offering his expertise and know-how for building a successful online business in his latest book.

Trilogy Secrets Books by Russell Brunson

Although I’m not quite finished with the 30 Day Traffic Challenge, I have learned a lot so far! Whether you’re an online entrepreneur like me or you’ve got a physical business to promote, we can all learn a thing or two from Traffic Secrets.

Know Who You are Trying to Serve

In Traffic Secrets, Brunson offers a concept called the “Dream 100,” created by fellow entrepreneur Chet Holmes. It’s basically a list of 100 businesses, or in my case other bloggers, that also serve my “dream customer.” This concept was incredibly helpful in helping me realize so many things about my business.

Dream 100 is the foundation of your business.

Some bloggers I follow for fun, personal reasons don’t necessarily need to be on my “Dream 100” list because we’re on different paths in life. I can enjoy their content and support them without feeling “less than” because my content isn’t as “amazing” as theirs. My content helps my audience in a different way.

Offer Solutions Before a Story

As much as I think my personal story is interesting and exciting to everyone, it’s probably not. Don’t get me wrong. People do want to get to know other people, even in an online space. After reading the first few chapters of Traffic Secrets, however, I realized that sometimes people need a “hook” before they care to get to know you.

Solve a problem, share a relatable story and solution, make someone laugh; all of these are ways to get readers to stop and pay attention to what you have to say. I’ve realized that my new readers enjoy humor and relatable stories first. After that, they want to get to know me and care about supporting me. That was a real eye-opener.

Make the Best Use of Your Time

Most of my “Dream 100,” as Brunson refers to them in his book, are busy moms just like me. As a producer of content for social media and my blog, I don’t really have time to be social online. In his book, Brunson states:

“I only use my social apps (YouTube, Instagram, Facebook, etc.) for two purposes: to produce and publish content, and to spy on my Dream 100.

[….]

You produce content and you pay close attention to what your Dream 100 is doing on each of those platforms. That’s it. Personally, I spend about 15 minutes twice a day quickly swiping through each app to keep my finger on the pulse of my market, and then I close my phone down and get back to producing.”

-Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers, p. 58-59

If your main business involves being online like mine does, this probably hits home for you too! How much time is wasted scrolling social media? I know I could be of more use to my readers by spending more time producing content than consuming it.

Grow Your Business in an Over-Saturated Market

While I’m not quite finished with the 30 Day Traffic Challenge, it has been an informative journey so far. I often feel discouraged because the market I’m in of travel and theme park writers seems to be way over-saturated.

Reading the book Traffic Secrets by Russell Brunson

However, this challenge has been a great boost of confidence that I do have something to offer. I just need to fine tune what I’m offering and make sure it’s actually useful! If you’re interested in learning more about Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers, download his free eBook today!